Saturday 2nd of March
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Thursday 28th of February - 2nd of March
Scroll down to see all workshops

During the last decade the Graphic Design field has attracted growing attention in the Arab world. We witness the uprising of professional Graphic Design, starting to influence the contemporary Arabic visual culture in commercial, social, cultural and governmental sectors.

Yet the characteristics of Graphic Design is shifting as well. The traditional role of form-giving or art-direction has expanded, influenced by the societal and technological shifts. Today we see the Graphic Designer as an interface between many disciplines, including several positions in which the Graphic Designer can act:

Researcher - Consultant - Information Designer - Brand Designer - Game Designer - UX designer - Educator - Artist - Editor - Curator - Entrepreneur - Publisher - Event Designer and Type Designer to name a few.

The conference aims to discuss, reflect, foster, and document current and future influences on the roles of Graphic Designers, but also challenges Arabic Graphic Designers are facing:

• What are the core qualities/skills of the Graphic Designer?
• How are they influenced by a changing technological and social environment?
• What are the specific conditions in the Arab world?
• What are the expectations and needs in the commercial, social, cultural and governmental sector?
• What are the capabilities and limitations within a multi- and interdisciplinary working environment?

OPENING WORDS
ABOUT 100/100 CONFERENCE

SALEM AL QASSIMI - UAE
POLYMATHY - CURRENT AND FUTURE ROLES OF THE GRAPHIC DESIGNER

Salem is a multidisciplinary graphic designer, educator, and entrepreneur. He founded Fikra Design Studio in 2016, and Fikra Campus in 2017—a design-led educational platform and communal space. Al-Qassimi is also the Director of the Fikra Graphic Design Biennial announced in 2018, the region’s 1st global graphic design biennial. He studied Multimedia Design at the American University of Sharjah (AUS) and earned an MFA in Graphic Design from the Rhode Island School of Design (RISD). He served as an instructor at RISD, an Assistant Professor of Design at AUS, and Adjunct Assistant Professor of Design at New York University Abu Dhabi. His research investigates the contemporary cultural identity of the UAE and the region through graphic design.

AMINA AMONIAK - TUNISIA
DESIGN AND SELF AWARENESS  

Amina is a multidisciplinary graphic designer, art director, and educator from Tunisia. After working in ad agencies such as JWT Tunis and Havas Tunisia she co-founded “Studio Roumansi” design studio. She is also a design educator at “Maison de l’Image”, and art director at “Gallerie Central” urban art gallery. Striving for harmony between her creative work and mental and physical health, she began to practice art therapy and give workshops. She travels around the MENA region to document art scenes and collaborate with artists. She shares these stories through social media with people who are curious to discover the Arab art scenes through her eyes and heart.

LUNCH BREAK

MATTER — MOHAMED ABBAS MAJD EL SHERIF - EGYPT
BRANDING - THE REVOLUTION

Matter is a leading branding agency in the Middle East, specialized in creating brands with a strong brand story and personality. Their view of branding is the reason behind a unique methodology, developed based on the belief that each brand consists of certain elements. Each element must be strong enough to stand alone in order to create a comprehensively strong brand when fused together. 

EYEN — OMAR AL-ZO’BI YOUSEF ABEDRABBO - JORDAN
GOING GLOCAL  

eyen is a design collective in Amman, Jordan, with the aim to congregate a network of designers and creative thinkers of multidisciplinary practices. Functioning mainly in graphic design backed with strategic frameworks, eyen collaborates with a wide variety of clients from cultural institutions, independent businesses, food and beverage and more. They specialize in brand strategies, visual and corporate identities, Arabic type design, publication design and illustration. Established in 2016 by Omar Al-Zo’bi and Yousef Abedrabbo, eyen also enjoys taking the time for design experiments and collaborations to explore possibilities beyond the commercial realm.

COFFEE BREAK  

TAREK ATRISSI - LEBANON
BEYOND BRANDING THE GRAND EGYPTIAN MUSEUM  

Tarek is a Lebanese–Dutch graphic designer and typographer running his internationally acknowledged design studio based in Barcelona. He holds an MFA in Design Entrepreneurship from the school of visual arts in New York. He has received international awards for his work, including Adobe Design Achievement awards, Design for Asia award, and Type Directors Club New York, among others. Atrissi’s clients include Apple, Mathaf Museum of Modern Art and the V&A Museum in London. He is the founder of ArabicTypography.com, an Arabic Type Foundry designing and developing Arabic Typefaces for branding needs. Tarek is on the advisory committee of the Creative Industries Funds in the Netherlands, the Cultural Fund for Architecture, Design and Digital Culture supported by the Ministry of Education and Culture in the Netherlands. 

CLOSING WORDS
WORKSHOP RESULTS AND EXHIBITION

Kindly note that some of the workshops might overlap with the talks on Saturday 2nd March.
You can only attend one workshop as they all run in parallel.

ILLUSTRATION 
RYAN LEE GREES
28th Feb 1 pm - 3 pm
1st March 10 am - 6 pm
2nd March 10 am - 12 pm 

LETTERPRESS TYPOGRAPHY
REGINA RAMMELT
27th Feb 5 pm - 8:30 pm
28th Feb 5 pm - 8:30 pm
1st March 10 am - 8 pm  

POSTER DESIGN
TIMM HENGER
28th Feb 1 pm - 3 pm
1st March 10 am - 6 pm
2nd March 10 am - 12 pm   

THE CREATIVE, THE BRIEF, AND THE CLIENT
MATTER
1st March 10 am - 6 pm

POSTER DESIGN
PROFESSOR BERNARD STEIN
28th Feb 2 pm - 6 pm
1st March 10 am - 6 pm 

POSTER DESIGN
POSTER REX - MARKUS LANGE
28th Feb 9 am - 4 pm
1st March 9 am - 4 pm

WOODCUT ILLUSTRATION 
STEFANIE SCHILLING
28th Feb 9 am - 4 pm
1st March 9 am - 4 pm

UX DESIGN 
NOON ACADEMY
RAMI KHALIL + YASSER NAZMY 
1st March 10 am - 6 pm

Saturday 2nd of March
Scroll down to see our agenda

Thursday 28th of February - 2nd of March
Scroll down to see all workshops

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